Losing yet another grand slam final doesn't bear thinking about for Andy Murray, who is instead vowing to crown his golden summer with a long overdue maiden major at the US Open.
Murray can stake his claim for player-of-the-year honours with victory over either defending champion Novak Djokovic or Spanish fourth seed David Ferrer in Monday's delayed final at Flushing Meadows.
The alternative is a dubious place in tennis history as the first man ever to lose his first five grand slam title deciders.
The shattered Scot was reduced to tears after succumbing to Roger Federer at Wimbledon and admits another defeat on one of sport's greatest stages would be soul-destroying.
"You saw obviously at Wimbledon how much that meant to me. It's obviously not easy to lose another slam final, so I hope this one is a different story," Murray said after overcoming extraordinary wind gusts to beat Tomas Berdych 5-7 6-2 6-1 7-6 (9-7) in his semi-final.
Saturday's second semi was suspended amid a tornado warning in New York, with Ferrer leading Djokovic 5-2 in the first set.
With an extra day's rest before the final, it was advantage Murray before a ball was even hit in the championship match.
"I have been in the position before when I played in the final where I didn't get the day off and maybe it hurt me a little bit," said Murray, who lost the 2008 final to Federer in straight sets.
With winds estimated at 100kph an hour having a chaotic effect at times on Berdych's unusually high ball toss, the Czech claimed their semi-final should have been stopped.
But while describing the brutal conditions as the toughest he'd ever played in, Murray wasn't so sure.
"There is a skill to playing in the wind," he said.
"Who knows what the right decision was. I'm just glad that I was the first match today and got it done."
Murray's stoney-faced coach Ivan Lendl also lost his first four grand slam finals, but the 25-year-old world No.3 is drawing confidence from the fact the Czech-American great went on to win eight career majors - including seven after his 25th birthday.
Murray, the first man ever to win an Olympic gold medal and reach the US Open final in the same season, also believes his London Games breakthrough eased the pressure.
"I did feel a lot better after that," he said. "Maybe had less doubts about myself and my place in the game just now.
"My results in the slams over the last couple of years have been very good and obviously this year in the major tournaments, along with the Olympics, it's been my best year.
"I have never made two grand slam finals in a year, so that's obviously a good sign that I'm playing better and still learning."
Despite Djokovic being in early trouble, Murray still considered the Serb favourite to win the second semi but was mentally preparing for both opponents in the final.
"David makes it very, very hard," he said.
"He makes it very physical. He's in great shape. He's playing the best tennis of his career this year.
"Both guys are going to be very, very tough to play. I know how hard these opportunities are to come by and I will give it everything."
Murray is guaranteed to leapfrog the injured Rafael Nadal into third spot in the rankings after making the final and is once again bidding to become Britain's first grand slam men's singles champion since Fred Perry 76 years ago.