Tony Jones is the face of Melbourne sports reporting for Channel Nine.

  Have your say on 'Chickengate'.

In case you haven't noticed, the world is spiralling out of control when it comes to politicial correctness.

There can be no greater example of this at the moment than the furore at the North Melbourne Football Club, now known as 'Chickengate'.

Admittedly, I haven't been privvy to the full, un-edited, version of the video which, in a snapshot, centres on a rubber chicken wearing a condom over its head, trying to woo a supermarket-regulation frozen chicken.

Now, from all accounts, the story doesn't end well and the love interest of the rubber chicken meets an untimely death under the wheels of a van.

Predictably, anti-violence and women groups are up in arms over the plot and so they should be.

Violence against women should not be condoned in any form, regardless as to whether it's done in a comedic sense.

That aside, what really irks me is the childish nature of this video.

From what I've seen, it is neither funny, clever or entertaining. Much like the brand of football the club has the propensity to display during the finals.

A cheap shot, I know, but what the hell! Clearly, political correctness is not one of my strong points.

So, 'chickengate' continues to dominate talkback radio and newspaper headlines and the club has only itself to blame for this.

North Melbourne CEO Eugene Arocca did the right thing the morning the story broke by calling a snap media conference, condemning the video.

But just when the dust was beginning to settle, the club called another media conference in the afternoon, this time parading every player on its list.

Suddenly, like the rubber chicken, the story had grown legs. But that wasn't the end.

On the AFL Footy Show, former Kangaroos captain Adam Simpson and teammate Daniel Pratt were thrust before the cameras once again after being exposed as two of the players involved in the production of the video.

Simpson's involvement in particular is hard to fathom given he is the oldest player at the club and a good family man.

Understandably, the AFL had its two bobs worth and frowned upon the players involved, angry that it comes at a time when it's doing so much to improve players' attitudes towards women.

The only winner in all this will be novelty shops around Melbourne who are sure to be inundated with people wanting to snap-up a rubber chicken in time for North Melbourne's next match which is on Easter Sunday against Hawthorn.

There's bound to be plenty of feathers ruffled at the MCG and it won't be the Hawks'.

Has the 'chickengate' affair been blown out of proportion?
Should the players involved be punished?
Have the Kangaroos handled 'chickengate' well?
Should the AFL be doing more to improve attitudes to women?